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LVMH Strikes Landmark 10-Year Global Partnership with Formula 1

Oct 03, 2024 / F1

The deal brings brands like Louis Vuitton, Moët Hennessy, and TAG Heuer into the global motorsport arena, marking a new chapter for LVMH and Formula 1.


IWC Schaffhausen Accelerates Beyond Watchmaking with Formula One and Apple Original Films Collaboration

Aug 02, 2024 / F1

IWC Schaffhausen’s Pilot’s Watches make their cinematic debut as the official timepieces of the fictional APX GP team in Apple Original Films’ highly anticipated Formula One racing feature.


TAG Heuer Hosted A Celebration at the Monaco Grand Prix 2023

May 31, 2023 / F1

Double world champion Max Verstappen was gifted a custom TAG Heuer Monaco Chronograph Skeleton by Frédéric Arnault.


Max Verstappen Wins the 80th Monaco Grand Prix

May 29, 2023 / F1

The double world champion powered through the rain and secured a victory for the Red Bulls.


The Party of All Parties: Amber Lounge, the World’s Most Luxurious F1 After-Party Returns

Sep 27, 2022 / Culture

Happening between 1 and 2 October, Singapore’s nightlife revs back to life in an exclusive party along Fullerton Heritage precinct.


Back and Stronger: Formula One Going Ever Popular

Sep 26, 2022 / F1

The rejuvenation of F1 under a new leadership sets for a brighter future for the world’s most watched motorsports race.


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