Automotive

The first company to have a carbon-neutral tyre brand at manufacturing.

Upon hearing the news that Bugatti’s production had ceased in 1952, Romano Artioli vowed to revive the iconic French marque. He kept his promise and added to Bugatti’s rich heritage with the creation of the EB 110.

“While the Taycan still retains the unmistakable Porsche design DNA, we have made significant future-ready changes that signal the beginning of a new era,” said General Manager Henrik Dreier as he spoke with LUXUO