The Lux List

The luxury industry derives a tremendous amount of annual revenues from international travellers and with trans-national viral threats ending air travel, Asia Pacific region shows an unlikely way forward via Chinese live-streaming

Entering the luxury industry in the wake of the Global Financial Crisis, Chadi Nouri has paid her dues through the ranks at Cartier and Audemars Piguet and today she is an entrepreneur and consultant for the industry at yet another time of great economic uncertainty.

Resonating strongly with millennials while remaining on brand, the design of Bottega Veneta’s Invisible Store in Shanghai speaks volumes of the brand ethos in an era where many brands have been criticised for “tone deaf” marketing efforts.

Briefly flirting with bankruptcy, Lego went from failing toymaker to briefly the world’s most valuable brand in less than 20 years. Today, it’s pandemic resistant and poised to overtake the industry.

It’s not just brands like Levis leaving Facebook, Zuckerberg’s own staff are having second thoughts about his personal values and how it affects his philanthropy

In a crisis, people look towards tangible safe haven investments, Knight Frank Luxury Investment Index shows Hermès handbags continued to outperform most asset classes