Business of Luxury
Utilising the latest technology, the Aura Blockchain Consortium allows consumers to have a clear view of their product’s life cycle.
Transparency is the new name of the game, as younger consumers demand to know more about what goes on behind the scenes, and whether luxury brands are doing their part to make the world a better place.
Innovation’s the name of the game and experimentation is how it’s played.
Swept in the recent furore are Western fashion labels who have to grapple with the need to balance between their domestic and international demands.
3D printing has been around since the 80s but it is only in recent times that this technology has slowly become more commonly used in the luxury sector. Should these luxury brands be fearful of 3D printing or should they embrace it and create a new form of partnership?
Asia is on the rise, no doubts about it, and luxury brands are banking on this rise to garner greater attention to their brands through appointing more Asians to be their ambassadors.